More than 35,000 people register to vote after Taylor Swift post

Taylor Swift called out to fans to register on National Voter Registration Day on Tuesday and Swifties answered in droves. 

Swift posted an Instagram story directing her 272 million followers to Vote.org, a nonprofit organization that offers voter registration services. 

"Are you registered to vote yet?" Swift wrote. "I've been so lucky to see so many of you guys at my US shows recently. I've heard you raise your voices, and I know how powerful they are. Make sure you're ready to use them in our elections this year!"

How successful was Swift's message?

Vote.org averaged 13,000 users every half hour after Swift's post, Nick Morrow, the website's communications director posted on X, the social media site formerly known as Twitter. 

"Let's just say her reputation for being a mastermind is very well-earned," Morrow said. 

Vote.org registered more than 35,000 voters after Swift's post, which was a 22.5% increase from the previous year, organization CEO Andrea Hailey said Wednesday. There was a 115% increase in registrations by 18-year-olds when compared to last year. The organization also helped 50,000 people verify their registration status. 

"Wanna know something even more wild? We see an 849% increase here compared to 2021. 849%! This generation's eagerness to participate is a game changer," Hailey said in a social media post. "They are the future, and their energy will shape the outcomes of upcoming elections."

Hailey described the numbers as Vote.org's "love letter" to Swift for amplifying voter voices. 

Swift's political past

The pop star first broke her political silence in 2018 when she spoke out in support of Tennessee's Democratic Senate candidate Phil Bredesen. She slammed the record of his Republican opponent, then U.S. Rep. Marsha Blackburn, citing Blackburn's opposition to certain LGBTQ rights and voting against the Reauthorization of the Violence Against Women Act in 2013.

"In the past I've been reluctant to publicly voice my political opinions, but due to several events in my life and in the world in the past two years, I feel very differently about that now," Swift wrote at the time. 

Despite Swift's support for Bredesen, he lost the race to Blackburn. In 2020, Swift endorsed the Biden-Harris campaign. 

Her 2018 post also encouraged voter registration. In it, the singer advised her fans to register to vote and to "educate yourself on the candidates running in your state and vote based on who most closely represents your values."

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• Taylor Swift

Aliza Chasan

Aliza Chasan is a digital producer at 60 Minutes and CBS News.

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